Twitter’s metamorphosis into X in July 2023 sent ripples through the social media landscape. But for small businesses, it presents a unique opportunity to connect with customers, build brand awareness, and drive sales in a dynamic new way. Here’s a breakdown of X’s best features to supercharge your small business marketing:
Building Your X Authority:
Craft a Compelling Profile: Your X profile is your digital storefront. Optimize it with a clear bio, relevant keywords, a call to action, and a high-quality profile picture and cover image that reflects your brand identity.
Target the Right Audience: Understanding your ideal customer is key. Leverage X Audience Insights (formerly Twitter Analytics) to identify relevant demographics and tailor your content accordingly. Explore trending hashtags and competitor profiles to see what resonates with your target audience.
Content is King (and Queen): Regularly post engaging content that informs, entertains, or sparks conversations. X’s character limit may have changed, but quality remains king! Mix things up with eye-catching visuals, informative videos, interactive polls, and thought-provoking threads (longer-form storytelling).
Sparking X-ceptional Engagement:
Join the Conversation: X thrives on real-time interaction. Participate in industry discussions, respond to mentions, and retweet valuable content from others.
Run Polls and Ask Questions: Encourage audience participation with thought-provoking questions and polls to keep your followers engaged and coming back for more.
Host X Chats: Organize or participate in X Chats (formerly Twitter Chats) using designated hashtags to connect with a wider audience and establish yourself as an industry thought leader.
X Ads: A Targeted Approach
Promote Your Best Content: Utilize X Ads to amplify your most successful organic posts, reaching a wider, targeted audience.
Laser-Focus Your Reach: Leverage X’s advanced targeting options to reach users based on demographics, interests, and online behavior.
Track Your Results: Monitor the performance of your ads to see what resonates with your audience and optimize your campaigns for maximum impact.
Bonus Tips:
Go Live with X Spaces: X Spaces, a live audio feature similar to Clubhouse, offers a unique way to connect with your audience in real-time. Host Q&A sessions, conduct industry interviews, or offer exclusive behind-the-scenes glimpses.
Utilize X Threads: Craft compelling X threads to tell longer stories, share in-depth insights, or showcase product demonstrations.
Celebrate Customer Appreciation: Show your customers you care by retweeting their positive reviews and mentions. Run contests and giveaways specifically for your X followers.